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How To Write High Converting Copy - Even If You’ve Never Written A Word Of Copy Before…
INTRODUCTION
Rundown
What To Expect
How To Consume This Course
What Do You Need (And What Are We Going To Do Here)
Questions
PART 1 - GETTING INSIDE YOUR TARGET'S HEAD
Rundown
1. WHO IS STARVING?
(Step-By-Step Guide) How To Find A Specific Target (Inside A Starving Market)
See It In Action
2. WHERE DOES YOUR MARKET LIVE?
(Step-By-Step Guide) How To Determine Market Sophistication
See It In Action
3. HOW MUCH DOES YOUR TARGET KNOW?
(Step-By-Step Guide) How To Determine Your Target's Awareness Level
See It In Action
How I Stalk Targets And Get Inside Their Bed
PART 2 - TURNING DIRT INTO GOLD
Rundown
(The Complete Process) My 7 Building Blocks
1. BIG PROBLEM
(Step-By-Step Guide) How To Find Your Targets Big Problem
See It In Action
2. THE BIG IDEA
(Step-By-Step Guide) How To Invent Big Ideas
See It In Action
3. IRRESISTIBLE OFFER
(Step-By-Step-Process) How To Create An Irresistible Offer
See It In Action
4. UNIQUE SELLING POINT (USP)
(Step-By-Step Guide) How To Come Up With Killer USP's
See It In Action
5. BIG PROMISE
(Step-By-Step Guide) How To Come Up With A Big Promise
See It In Action
6. UNIQUE MECHANISM
(Step-By-Step Guide) How To Invent A Powerful Unique Mechanism
See It In Action
7. PROOF
(Step-By-Step Guide) How To Come Up With Powerful Proof
See It In Action
Review
How To Make $1M In 2020
Activity: Big Ideas & Big Promises
Answers To Activity
PART 3 - GIVING BIRTH TO A LARGER THAN LIFE MARKETING MESSAGE
Rundown
1. DIRECT OR INDIRECT
(Step-By-Step Guide) Should You Create A Direct Or Indirect Promotion?
See It In Action
2. HEADLINES
(Step-By-Step Guide) How To Write Killer Headlines
Headline Swipe File
See It In Action
3. LEAD
(Step-By-Step Guide) How To Come Up With Irresistible Leads
See It In Action
4. THE BODY - BUILDING THE FRAMEWORK
(Step-By-Step Guide) How To Write The Body Of Your Copy
See It In Action
5. FLOW OF LOGIC
(Step-By-Step Guide) How To Create A Clear And Concise Flow Of Logic
See It In Action
6. BRINGING IT TO LIFE
(Step-By-Step Guide) How To Bring Your Copy To Life
See It In Action
CONCLUSION - ACTIONABLE NEXT STEPS (HOW TO APPLY)
Summary
Practical Next Steps (Application)
BONUS 1 - STEP-BY-STEP ANALYSIS OF TWO 6 FIGURE PROMOTIONS I WROTE
[Analysis] 6 Figure Supplement Promotion
[Copy] 6 Figure Supplement Promotion
[Analysis] 6 Figure Copywriting Services Promotion
[Copy] 6 Figure Copywriting Services Promotion
BONUS 2 - 100 QUICK HACKS TO MAKE YOUR COPY CONVERT (CRASH COURSE)
(List) 100 Quick Hacks
BONUS 3 - CHEAT SHEET - HOW TO INVENT 6 FIGURE MARKETING PROMOTIONS WITH ONE EYE CLOSED
1 Page Cheat Sheet (Fill In The Blank)
CLIENT CONVERSION SECRETS
Introduction
MODULE 1. FUNDAMENTALS & FOUNDATIONS: CLIENT ATTRACTION & SALES PSYCHOLOGY
Overview
1. Debugging Your Operating Software
2. The Right Assumptions
3. Upgrading Your Operating Software
4. DNA Of A Client Generating Animal
5. The Psychology Behind The Client Conversion Process: How To Turn A Stranger Into A Paying Client
MODULE 2. NICHE SELECTION, CREATING YOUR IRRESISTIBLE OFFER, BUILDING A PROSPECTING LIST OF BUYERS
Overview
1. Two Ways To Niche Down Your Copy Business
2. Picking Your Niche
3. What Goes Into Creating An Irresistible Offer
4. Choosing Your Irresistible Offer
5. How To Build A Prospecting List Of Buyers
MODULE 3. [DONE FOR YOU] COLD-EMAILS, DIRECT MAIL LETTERS, MESSAGE, SALES SCRIPTS
Overview
1. How We Apply 6 Figure Promotions To Create Killer Cold Marketing Assets
2. Cold Email Templates - [Singles]
3. Six-Part Cold Email Sequence (w/ Follow Up)
4. Direct Mail Template
5. LinkedIn, IG DMs, Twitter, Facebook Messenger
6. Sales Script
EXTRAS: PRICING, CONTRACTS, ONBOARDING, INVOICING, SYSTEMS, SOFTWARE
The Deets
BONUS 1: DAILY TARGET & CREATING YOUR TO-DO LIST
How To Build A 6-Figure Copywriting Business
BONUS 2: HOW TO SCALE YOUR DIRECT RESPONSE COPYWRITING BUSINESS & TURN IT INTO AN AGENCY
Agency or Product Business
CONCLUSION
Gameplan
See It In Action
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